According to the Google Blogoscoped,Google in India launched a new Labs service called Google SMS Channels, as Digital Inspiration reports. Digital Inspiration explains the service "lets you subscribe to news alerts, blog updates and other kinds of information like horoscopes, jokes, stocks or even cricket scores via SMS text messages," adding that Google SMS Channels are "free both for content publishers as well as mobile phone users who subscribe to text updates via SMS." - by Philipp Lenssen

According to Digital Inspiration,"Google SMS Channels, which seems to have lot in common with SMS Gupshup, is free both for content publishers as well as mobile phone users who subscribe to text updates via SMS."

"Another interesting part - you don't really need a mobile phone to send an SMS to your group as there's an option in Google SMS channels that lets you can compose and send SMS messages via the web itself. It supports English, Hindi, Telugu, Tamil, Malayalam and Kannada."